Wahi a International Data Corporation (IDC), ua hāʻule nā moku kelepona honua i ka 9% makahiki i ka makahiki i ka lua o ka hapaha o 2022, me ka hoʻouna ʻana o ka mākeke kelepona Kina ma kahi o 67.2 miliona mau ʻāpana, ma lalo o 14.7% makahiki-ma-makahiki.
He liʻiliʻi a liʻiliʻi ka poʻe e hoʻololi nei i kā lākou kelepona, e alakaʻi ana i ka hāʻule mau ʻana o ka mākeke kelepona.Akā ma ka ʻaoʻao ʻē aʻe, hoʻomau ka mākeke no nā smartwatches.Hōʻike ka ʻikepili counterpoint i ka ulu ʻana o nā moku smartwatch honua i ka 13% o ka makahiki ma mua o ka makahiki ma Q2 2022, ʻoiai ma Kina, ua piʻi ke kūʻai aku ʻo smartwatch he 48% makahiki-i-makahiki.
ʻIke mākou: Me ka hoʻomau ʻana o ke kūʻai ʻana o ke kelepona hele, no ke aha i lilo ai nā wati akamai i mea aloha hou o ka mākeke kikohoʻe?
He aha ka wati akamai?
"Ua kaulana nā smartwatch i nā makahiki i hala iho nei.
Hiki i nā poʻe he nui ke kamaʻāina i kona mua, ʻo ka "bracelet akamai".ʻO kaʻoiaʻiʻo,ʻo ia mau meaʻelua heʻano o nā huahana "smart wear".ʻO ka wehewehe ʻana o ka "ʻaʻahu akamai" i loko o ka encyclopedia ʻo ia, "ka hoʻohana ʻana i ka ʻenehana hiki ke hoʻohana i ka hoʻolālā naʻauao o ka lole o kēlā me kēia lā, ka hoʻomohala ʻana i nā mea hiki ke hoʻohana ʻia (electronic) ma ka laulā.
I kēia manawa, ʻo nā ʻano maʻamau o ka ʻaʻahu akamai, ʻo ia ka ʻaʻahu pepeiao (me nā ʻano headphone āpau), ka ʻaʻahu lima lima (me nā kūpeʻe lima, nā wati, a me nā mea ʻē aʻe) a me ka lole poʻo (nā mea VR/AR).
ʻO nā wati akamai, ʻo ia ka mea ʻoi aku ka maikaʻi o ka wristband akamai ma ka mākeke, hiki ke hoʻokaʻawale ʻia i ʻekolu mau ʻāpana e like me ka poʻe a lākou e lawelawe ai: ʻo nā wati akamai o nā keiki e kālele ana i ke kūlana pololei, palekana a me ka palekana, kōkua aʻo a me nā hana ʻē aʻe, ʻoiai nā wati akamai kahiko. ʻoi aku ka nui o ka nānā ʻana i ke olakino;a hiki i nā wati akamai makua ke kōkua i ka hoʻoikaika kino, ke keʻena hele, uku online ...... hana ʻOi aku ka laulā.
A e like me ka hana, hiki ke hoʻokaʻawale ʻia nā wati akamai i nā wati olakino olakino a me nā wati haʻuki, a me nā wati akamai piha a puni.Akā ʻo kēia nā subcategories a pau i puka mai i nā makahiki i hala iho nei.I ka wā mua, ʻo nā wati akamai wale nō "nā wati uila" a i ʻole "nā wati kikohoʻe" i hoʻohana i ka ʻenehana kamepiula.
Ua hoʻi ka mōʻaukala i ka makahiki 1972 i ka wā i hoʻomohala ai ʻo Seiko o Iapana a me Hamilton Watch Company o ʻAmelika i ka ʻenehana helu wrist computing a hoʻokuʻu i ka wati kikohoʻe mua loa, ʻo ka Pulsar, i kūʻai ʻia ma $2,100.Mai ia manawa, ua hoʻomau ka hoʻomaikaʻi ʻana o nā wati kikohoʻe i nā wati akamai, a ua komo i ka mākeke mea kūʻai maʻamau a puni 2015 me ke komo ʻana o nā hōʻailona koʻikoʻi e like me Apple, Huawei a me Xiaomi.
A hiki i kēia lā, aia nō nā hōʻailona hou e hui pū ana i ka hoʻokūkū ma ka mākeke smartwatch.No ka mea i hoʻohālikelike ʻia me ka mākeke kelepona saturated, ʻoi aku ka nui o ka mākeke hiki ke hoʻohana.Ua hoʻololi nui ʻia ka ʻenehana pili Smartwatch i loko o hoʻokahi makahiki.
E lawe i ka Apple Watch ma ke ʻano he laʻana.
Ma 2015, ʻo ka moʻo mua 0 i kūʻai ʻia, ʻoiai hiki ke ana i ka puʻuwai puʻuwai a pili i Wi-Fi, ʻoi aku ka hilinaʻi ma ke kelepona.I nā makahiki i hala iho nei ua hoʻohui ʻia ka GPS kūʻokoʻa, ka ʻauʻau wai, ka hoʻomaʻamaʻa hanu, ECG, ke ana o ka oxygen koko, ka hoʻopaʻa ʻana i ka hiamoe, ka ʻike wela o ke kino a me nā hana ʻē aʻe a me ka nānā ʻana i ke olakino i hoʻohui ʻia a lilo mālie i ke kelepona.
A i nā makahiki i hala iho nei, me ka hoʻokomo ʻia ʻana o ke kōkua ulia pōpilikia SOS a me ka ʻike ʻana i ka pōʻino kaʻa, e lilo paha nā hana papa palekana i mea nui i ka wā e hiki mai ana i nā mea hou o ka smartwatch.
ʻO ka mea e mahalo ai, i ka wā i hoʻokomo ʻia ai ka hanauna mua o ka wati Apple, ua hoʻolaha ʻo Apple i kahi Apple Watch Edition i kūʻai ʻia ma mua o $12,000, e makemake ana e hoʻolilo ia i mea waiwai e like me nā wati kuʻuna.Ua kāpae ʻia ka moʻo Edition i ka makahiki aʻe.
He aha nā wati akamai e kūʻai nei nā kānaka?
Ma ke ʻano o ke kūʻai wale ʻana, ʻo Apple a me Huawei ka hewa i kēia manawa ma luna o ka mākeke smartwatch makua, a ʻoi aku kā lākou kūʻai ʻana ma Tmall ma mua o 10 mau manawa o Xiaomi a me OPPO, aia ma ke kolu a me ka hā.ʻAʻole ʻike nui ʻo Xiaomi a me OPPO ma muli o ko lākou komo ʻana (e hoʻomaka ana i kā lākou smartwatches mua ma 2019 a me 2020), e pili ana i ke kūʻai aku i kekahi ʻano.
ʻO Xiaomi maoli kekahi o nā mea paionia i ka māhele hiki ke hoʻokuʻu ʻia, e hoʻokuʻu ana i kāna kūpeʻe Xiaomi mua ma mua o 2014. Wahi a ka International Data Corporation (IDC), ua hōʻea ʻo Xiaomi i kahi 100 miliona mau mea hiki ke hoʻouna ʻia i ka makahiki 2019 wale nō, me ka wrist wearable - ʻo ia ka Xiaomi bracelet - lawe i ka hōʻaiʻē.Akā, ua nānā ʻo Xiaomi i ke kūpeʻe lima, ʻo ka hoʻopukapuka kālā wale nō ma Huami Technology (ka mea hana o Amazfit o kēia lā) i ka makahiki 2014, ʻaʻole ia i hoʻomaka i kahi hōʻailona smartwatch i pili pono iā Xiaomi.I nā makahiki i hala iho nei, ʻo ka emi ʻana o ke kūʻai ʻana o nā kūpeʻe lima akamai i koi iā Xiaomi e komo i ka heihei no ka mākeke smartwatch.
ʻOi aku ka liʻiliʻi o ka mākeke smartwatch i kēia manawa ma mua o nā kelepona paʻa, akā ʻo ka hoʻokūkū ʻokoʻa ma waena o nā hōʻailona ʻokoʻa ke hele mau nei.
Loaʻa nā laina huahana ʻē aʻe ma lalo o lākou e ʻelima mau mea kūʻai maikaʻi loa, e kuhikuhi ana i nā pono o nā poʻe like ʻole.E lawe iā Apple ma ke ʻano he laʻana, ʻo ka Apple Watch hou i hoʻokuʻu ʻia i ka mahina ʻo Kepakemapa o kēia makahiki he ʻekolu mau moʻo: SE (kumu kūʻai kumu kūʻai), S8 (maʻamau āpau a puni), a me Ultra (ʻoihana waho).
Akā, loaʻa i kēlā me kēia brand kahi lanakila hoʻokūkū ʻokoʻa.No ka laʻana, i kēia makahiki ua hoʻāʻo ʻo Apple e komo i ke kahua o nā wati ʻoihana waho me Ultra, akā ʻaʻole i hoʻokipa maikaʻi ʻia e nā poʻe he nui.No ka mea, ʻo Garmin, kahi hōʻailona i hoʻomaka me ka GPS, loaʻa kahi pono kūlohelohe i kēia māhele.
Loaʻa i ka wati akamai a Garmin nā hiʻohiʻona haʻuki ʻoihana e like me ka hoʻouka ʻana o ka lā, ke kūlana kiʻekiʻe kiʻekiʻe, ke kukui kukui LED kiʻekiʻe, ka hoʻololi wela a me ka hoʻoponopono kiʻekiʻe.I ka hoʻohālikelike ʻana, ʻo ka Apple Watch, pono e uku ʻia i hoʻokahi lā a me ka hapa ma hope o ka hoʻomaikaʻi ʻana (ʻoi aku ka nui o ka pākaukau Ultra he 36 mau hola), he "moa".
ʻO ka ʻike ola pākaukau ʻo Apple Watch "hoʻokahi lā hoʻokahi" ua hoʻohewa ʻia no ka manawa lōʻihi.ʻO nā hōʻailona kūloko, inā paha ʻo Huawei, OPPO a i ʻole Xiaomi, ʻoi aku ka maikaʻi ma mua o Apple ma kēia ʻano.Ma lalo o ka hoʻohana maʻamau, ʻo ke ola pākaukau o Huawei GT3 he 14 mau lā, ʻo Xiaomi Watch S1 he 12 lā, a hiki i ka OPPO Watch 3 ke hiki i nā lā 10.Hoʻohālikelike ʻia me Huawei, ʻoi aku ka maʻalahi o OPPO a me Xiaomi.
ʻOiai ʻoi aku ka liʻiliʻi o ka mākeke wati keiki ma mua o nā wati makua, aia nō ia i kahi hapa nui o ka mākeke.Wahi a ka ʻikepili ʻoihana IDC, ʻo ka hoʻouna ʻana i nā wati akamai o nā keiki ma Kina e pili ana i 15.82 miliona mau ʻāpana i 2020, e helu ana no 38.10% o ka huina mākeke o nā smartwatches.
I kēia manawa, ʻo ka BBK sub-brand ʻo Little Genius ke noho nei i ke kūlana alakaʻi i ka ʻoihana ma muli o kona komo mua ʻana, a ʻoi aku ka nui o kāna kūʻai ʻana ma Tmall ma mua o ka pālua o Huawei, ʻo ia ka lua.Wahi a ka ʻikepili i manaʻo ʻia, ʻoi aku ka liʻiliʻi o Little Genius ma mua o 30% kaʻana i nā wati akamai o nā keiki, kahi i hoʻohālikelike ʻia me ka māhele mākeke o Apple i nā wati akamai makua.
No ke aha e kūʻai ai nā kānaka i nā wati akamai?
ʻO ka hoʻopaʻa haʻuki ke kumu nui loa no nā mea kūʻai aku e kūʻai i nā wati akamai, me 67.9% o nā mea hoʻohana i noiʻi ʻia e hōʻike ana i kēia pono.ʻO ka hoʻopaʻa ʻana i ka hiamoe, ka nānā ʻana i ke olakino, a me ka hoʻonohonoho GPS ʻo ia nā kumu a pau e kūʻai aku ai ma mua o ka hapalua o nā mea kūʻai i nā wati akamai.
ʻO Xiaoming (pseudonym), nāna i kūʻai iā Apple Watch Series 7 ʻeono mahina i hala aku nei, ua loaʻa iā ia ka smartwatch no ke kumu o ka nānā ʻana i kēlā me kēia lā i kona kūlana olakino a hoʻoikaika i ka hoʻomaʻamaʻa maikaʻi.Ma hope o ʻeono mahina, manaʻo ʻo ia ua loli maoli kāna mau hana i kēlā me kēia lā.
"Hiki iaʻu ke hana i kekahi mea e pani ai i ka pōʻai (health index) pōʻai, e kū hou wau a hele nui i koʻu ola i kēlā me kēia lā, a i kēia manawa e haʻalele wau i ke kaʻaahi i hoʻokahi kū ma mua i koʻu hoʻi ʻana i ka home, no laila e hele au i 1.5 mau kilomita ma mua o maʻa mau a ʻai ma kahi o 80 calories hou aʻe."
ʻO ka ʻoiaʻiʻo, ʻo "ke olakino", "kūlana" a me nā "haʻuki" nā hana i hoʻohana nui ʻia e nā mea hoʻohana smartwatch.Ua ʻōlelo ʻo 61.1% o ka poʻe pane e hoʻohana pinepine lākou i ka hana nānā olakino o ka wati, ʻoiai ʻoi aku ma mua o ka hapalua i ʻōlelo pinepine lākou e hoʻohana i ka GPS kūlana a me nā hana hoʻopaʻa haʻuki.
ʻO nā hana i hiki ke hana ʻia e ke kelepona ponoʻī, e like me "kelepona", "WeChat" a me "message", ʻaʻole i hoʻohana pinepine ʻia e nā smartwatches: ʻo 32.1% wale nō, 25.6%, 25.6% a me 25.5% wale nō.ʻO 32.1%, 25.6%, a me 10.10% o nā mea pane i ʻōlelo e hoʻohana pinepine lākou i kēia mau hana ma kā lākou smartwatches.
Ma Xiaohongshu, ma waho aʻe o nā ʻōlelo aʻoaʻo a me nā loiloi, ka hoʻohana ʻana a me ka hoʻolālā hiʻohiʻona ka mea i kūkākūkā nui ʻia o nā memo pili i ka smartwatch.
ʻAʻole i emi iki ka makemake o ka poʻe no ka maka o ka wati akamai ma mua o ka ʻimi ʻana i kāna hoʻohana hana.Ma hope o nā mea a pau, ʻo ke ʻano o nā mea hiki ke hoʻohana ʻia e "hoʻokomo" i ke kino a lilo i ʻāpana o ke kiʻi pilikino.No laila, ma ke kūkākūkā e pili ana i nā wati akamai, hoʻohana pinepine ʻia nā huaʻōlelo e like me ka "maikaʻi", "nani", "ʻokoʻa" a me ka "ʻoluʻolu" e wehewehe i ka lole.Hōʻike pinepine ʻia nā huaʻōlelo i hoʻohana pinepine ʻia e wehewehe i nā lole.
Ma ke ʻano o ka hoʻohana hana, ma waho aʻe o nā haʻuki a me ke olakino, "aʻo," "uku," "social," a me "pāʻani" ʻo ia hoʻi nā hana a nā kānaka e hoʻolohe ai i ke koho ʻana i kahi wati akamai.
Ua ʻōlelo ʻo Xiao Ming, he mea hoʻohana smartwatch hou, ua hoʻohana pinepine ʻo ia iā Apple Watch e "hoʻokūkū me nā poʻe ʻē aʻe a hoʻohui i nā hoaaloha" e hoʻoikaika hou iā ia iho e pili i nā haʻuki a mālama i ka ʻikepili kino olakino ma ke ʻano o ka launa pū ʻana.
Ma waho aʻe o kēia mau hana maʻalahi, loaʻa i nā wati akamai he nui nā mākau liʻiliʻi ʻano ʻē a ʻike ʻole ʻia e ʻimi ʻia e kekahi poʻe ʻōpio.
Ke hoʻomau nei nā brand i ka hoʻonui ʻana i ka wahi kelepona i nā makahiki i hala iho nei (ua ulu aʻe ʻo Apple Watch mai kahi ʻano 38mm o ka hanauna mua i kahi dial 49mm i kēia makahiki hou Ultra series, e hoʻonui ana ma kahi kokoke i 30%), hiki i nā hiʻohiʻona ke hiki.
Ka manawa hoʻouna: Feb-10-2023
